BACK FROM THE BRINK or PICTURE PERFECT AGAIN!

A reader recently informed us that Eastman Kodak, still located in Rochester, New York, is ramping up their film industry again to develop film (pun intended) for use in still cameras.

The reader named “DogMa’sSon” sent us a link to Kodak’s Twitter account at https://twitter.com/Kodak that came with a message from Jim Continenza, Executive Chairman & CEO through his Linkedin page https://www.linkedin.com/pulse/back-from-brink-leading-kodak-comeback-jim-continenza/  with its headline Back from the Brink: Leading the KODAK Comeback informing those that Kodak is getting back on its feet with the revived interest in film for taking still pictures and well as making moving ones.

First and foremost, we congrads Kodak for weathering out the storm so to speak in never giving up on the idea that capturing pictures on film will last as long as one keeps the prints and its negatives in a safe, cool, and dry place. Those pictures will last as long as intended while digital pictures ave yet to see any longevity in their creation.

Of course, it’s rather obvious why regular folks (as well as a few “non regular people”) aren’t using film to capture their Kodak moments as they once did. Although prints still will look good, people aren’t necessarily concerned in keeping pictures as archival gems. They just want to snap a picture for the moment, taking pictures as often as they can just because they have the ability to do so.

Back in the days from not so long ago (mostly, 20th century), picture taking was used often, but only for moments where snapping a trigger from a camera really meant something on both sides of the camera device. Because with only 36 chances to take a pic with a camera, one had to be rather picky on how many pix one would use with their camera. This could be using a standard 35mm camera including those “point-and-shoot” lines of camera that were simple and rather easy to use, to a “pro” camera where one had to focus the lens as well as making sure that the exposure was done properly, using a lot of “mumbo-jumbo” techniques adjusting of all of the knobs and tiny levers that were on the camera body.

And there were the slim sized pocket cameras that used 110 sized film that were housed inside of a plastic cartridge. All one had to do was to open the door located in the back of the camera, slip the cartage inside of its measured slop, close the door, wind the film to its first exposure, and snap away! Granted, those 110 cameras didn’t give out a high quality picture as the 35mm camera did, but those pix were those taken at the moment. It was a created camera to have on one’s person just in case one wanted to take a picture right then and there–sometimes at the spur of the moment!

We don’t have to state that nowadays, everyone has a camera on their person that is disguised as a phone. And unlike the 110 camera of yore, the quality of the pictures are high-def quality. And depending on what type of phone one is capturing the moment, those pix can be used for professional purposes. Apple has stated for many a year that their ever lovin’ iPhones can put us high quality pix enough for some pix captured on an iPhone are just as “pro” as one can get. Ditto for capturing moving imagery!

Even though Kodak is raving about their film industry making its welcomed comeback, there are a few things to note. First of all, finding rolls of 35mm film are a little tough to come by. Places known for grabbing films such as Walmart, Target, and any drugstore chain no longer carries their film stock. One would have to go to a dedicated camera outlet to grab a roll, or head on over to Amazon and get it online. And when it comes to processing? Lotsa luck on that side of the tale! Target no longer offers film processing and hasn’t done so since the late aughts! Walmart used to offer film processing off site. In  return, one would get a CD with their photos as digitized JPEG films, but would not receive the negatives!. And besides, film processing as well as the film stock isn’t cheap. In this day and age, people take pix with their phones for free!

So go ahead folks. Take all of the pix you desire. Post them through your favorite social media outlets for others to see then or not! But make sure you thank Kodak for keeping the idea alive! Make that “Kodak moment” something to cherish for the many years to come! (PS..don’t forget to smile!!

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