WHAT IS A (BRAND) NAME?

Plenty! Or at least based upon one’s brand name and what the brand stands for!
A recent report from the marking firm YouGov’s Brand Index databank complied the top ten brands in terms of “Buzz and Improver Rankings”, based on recognition, awareness, and over quality of the brand in terms of the goods and/or services it provides to domestic consumers.

According the their report that asked consumers “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”, those top ten brands as acknowledged from the recently completed 2018 cycle are, in order of their appearance: 1)-Nexflix 2)-Amazon.com 3)-Amazon Prime 4)-Samsung 5)-YouTube 6)-Dawn (dishwashing liquid) 7)-Toyota 8)-M&M’s 9)-Home Depot and 10)-Chick-fil-A

The top ten list of “Buzz Improvers”-brands that received the highest positive awareness from the previous year, are 1)-United Air Lines 2)-Ring (video doorbell) 3)-Samsung 4)-American Airlines 5)-Chick-fil-A 6)-Uber 7)-Pepsi 8)-Hulu 9)-Goldman Sachs, and 10)-Target.

YouGov’s Brand Index states that in order to be listed in their surveys, the brand must have been accessible to the public at large for at least six months in the prior year’s period, as well as being currently tracked, to appear within the movers tables.

It’s rather interesting to note that many of these brands reflect the current interests and tastes to the general public in terms of what they are, what kind of function they perform, as well as how well they are perceived over the year. A few of the brands listed in the “buzz improvers” section became within the ranks from being negative, or more of a positive stance. The two airlines noted, United and American, was ranked lower in 2017, but improved in the next year. United, with a net score of -13.1 in 2017, rose up to -3.5. American was listed at -1.2 in ’17, was lifted to 2.9 a year later. And investment firm Goldman Sachs, was lifted from -8.1 in 2017, to -4.8. All of these scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand. Still, only United and GS are still holding on to a negative ranking.

But getting back to the top ten for a moment. The brands listed are the ones that have served many purposes for those that want to take advantage in what they provide. Nexflix, perhaps the be-all-to-end-all source for watching content through one’s internet connected electronic device that sports a video screen is listed as high. More folks are using this service as their prime source of watching TV and its equivalent. A separate survey reviled that many people would not give up their Netflix subscription if they could help it. Even when that same source (Netflix) recently announced they were going to raise their monthly subscription rates a dollar or two more per month, people decided that rather that cancel their subscription, they would just soak up the additional expense just so they could stream the program(s) they desire to watch and/or binge upon. If their traditional cable TV company pulled the same ploy by increasing their monthly fees, a good number of folks would call it quits and cancel! YouGov’s brand index that ranked cable and satellite services still listed Nexflix at the top spot, followed by Hulu, Amazon Video, Sling TV, and Verizon FiOS. In the “Buzz Improvers” section, only Dish Network was listed in a negative ranking. In 2017, they were at -1.5. A year later, they were parked at -0.6. Granted, this brand did improve themselves, but were still listed below 0.0. No traditional CATV company (Spectrum, Cox, etc) made the cut in terms of rankings.

One interesting brand that was ranked within the top ten-Dawn dishwashing detergent. This product from P&G (Proctor & Gamble) has been around for a good number of years. It’s one of many brands that’s on the market that can wash dishes, among many other items. It’s a brand that isn’t new or unique, and a product that isn’t thought of as much. However, it seems to have a loyalty connected to it. It’s available in a number of colors and fragrances, as its main purpose is to wash items where they can come out sparkling clean. It can also do more than dishes! Since this report is being released during the industry awards season where trophies are presented for the best in this and for an outstanding performance in that, one can use this dishwashing liquid (or any dishwashing liquid) to clean one’s award. Just take a bowl of warm water, add a few drops of the liquid in the water, take a lint free cloth ranging from a dedicated hand washcloth to a pair of old cotton underwear, dip a corner of the cloth in the bowl careful not having it overly soaked, and dab the damp cloth on the surface of the award, making sure that it doesn’t leave a water streak on its surface. Keep doing that gentle cleaning all over the piece, even rubbing the crevices and tight places that might exist on the item. After that is done throughout the award, take a dry end of the same cloth and wipe it free from excess moisture. After all of this work, one will have a clean and sparkly Emmy/Grammy/Oscar/Tony award ready to display to all of those you can show off to! (This cleaning tip is being presented by the staff as ALOL as a public service!!)

But getting back to brands! Thanks to the for noted internet, many of the top brands would be deemed worthless if it wasn’t to the high wired connection that makes it all possible! The top five all reply upon the ‘net, and Samsung is one of the players that can make it all happen. This company has been in the American market for some time. This company, as well as their rival once known as (Lucky) Goldstar, were electronic firms from South Korea that were the “budget” brands for consumer electronics such as TV sets, VCRs and so on. Samsung was once the leader of lower priced VCRs in the 1980’s when those devices were still selling for over $100.00 retail. Today, Samsung is the biggest maker of cell phones in the world. They still make traditional electronics (TVs, DVD players, etc.) but mostly assembled in China, Ditto for LG (formally Lucky Goldstar) that still ranks rather high. (5th place in the top five for consumer electronics with a score of 14.2)

But as the moments progresses, so will the brands. If these brands provides the quality product or service it’s known for, then people will continue to respect those brands. If not, then this is where the love/hate relationship takes its marking. Only time and tide will show how well these products will be! Through this article, one is indeed aware of what’s going on, and one will still have the cleanest Emmy Award this side of the Hollywood Hills!
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NEWS AND REVIEWS

Performing at The Secret Rose Theatre in North Hollywood for a limited run is MILKCRATES, Markietha Singleton’s play about three girls of African American decent that come from the same apartment complex where they live an innocent life as best friends.

The setting opens in Chicago c.1983 at a public apartment building (“the projects”) located on the city’s south side. Three adolescents girls, Chastity, Tonya, and Londi live next to one other. They live with their moms (no fathers present) in their small yet comfortable places. They are far from being well off as they dwell in subsidized housing and on government aid. However, they don’t see or become aware of their form of poverty. They just gather on the fronts stoops of their adjacent units with the few things in their lives that make it all worth while. They have their boom box that play their tunes to practice their dance routines, and each one has a hard plastic milkcrate that consist of an open box that is used for various purposes. (They find these milkcrates set behind the local grocery store.) With their crates and what they can hold in them, they also have their ambitions. They even plan to enter a dance residual being held at the local community center offering a cash prize for the winner. However, Londi informs the others that she will be moving to rural Mississippi to live with her uncle. From there, the storyline moves some sixteen years later when they meet again at the same complex for Tonya’s mom’s funeral. The building will eventually be torn down as the neighborhood undergoes some changes. Although the girls, now young women, have done better for themselves since then, they discover that a few deep secrets are uncovered that will test their long standing friendship.

This play, written by Markietha Singleton, is an honest look of life in the ‘hood as seen by three girls that are not aware of where they are or how they stand as social class. They are just budding to become somebody through their hopes, dreams, and their support for one another.

A rotating cast appear in this production. The Green Cast consists of Martina Marie Holley as Chasity, Samara Smith as Tonya, and Nate R. Jones as Londi. The Blue Cast appears featuring Monifa Sims as Chasity, J C Thomas as Tonya, and Markietha Singleton–the playwright, as Londi. Javon Johnson directs this production (and both casts) that is as charming and comical as it becomes darker and dramatic.

MILKCRATES shows how those living a lower class life can still survive thanks to the power of friendship and the spirit of being true to one’s self.

MILKCRATES, presented by MK Productions, performs at The Secret Rose Theatre, 11246 Magnolia Blvd. (off Lankershim) North Hollywood, until February 24th. Showtimes are Friday and Saturday, February 22nd and 23rd at 7:00 PM, and Sunday, February 24th at 3:00 PM. For tickets, order online at https://m.bpt.me/event/4031949
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The 2019 Writers Guild Awards, presenting awards for the best in screenplay writing for feature films and television/video mediums, were held on February 17th at the Beverly Hilton Hotel in Beverly Hills.

Comic actress Chelsea Peretti of Brooklyn Nine-Nine and Parks and Recreation hosted the awards event that presented the best in writing for television/streaming video, feature films, and videogames. Among those awards were a selection of special awards for the achievement in script writing.

Nicole Dubuc was awarded the Animation Writers Caucus Writing Award for achievement in writing in animation productions.

Adam McKay was awarded the Paul Selvin Award for his script for the screenplay Vice. This award is presented for those witch “best embodies the spirit of the constitutional and civil rights and liberties that are indispensable to the survival of free writers everywhere”, as dictated by the WGA.

The Jean Renoir Award for international screenwriting was given to French filmmaker Agnes Varda.

The Morgan Cox Award, presented to an honoree for service in the Writers Guild was awarded to TV writer, documentary filmmaker, and former WGA-West board member Joan Meyerson.

The Paddy Chayefsky Laurel Award for Television Writing Achievement was given to Jenji Kohan, who created the series Weeds and Orange Is The New Black.

The WGA-West’s Laurel Award for Screenwriting went to the writing team of Lowell Ganz & Babaloo Mandel. That award was presented by Ron Howard.

For a full listing of all award nominees and winners in the respected categories, visit the WGA website at http://www.WGA.org
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ACCESSIBLY LIVE OFF-LINE
is a presentation of Linear Cycle Productions

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ACCESSIBLY LIVE OFF-LINE (C) 2019 Linear Cycle Productions. All rights reserved. The views and opinions are those of the writers, and not necessarily of the staff and management. ‘Nuff said!

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