In order to prove the time tested notion that social media platforms have become a near way of life, two separate reports state that social media and the sources that make it all happen are being taken advantage of throughout the globe.
eMarketer, a data research firm for those in the professional digital marking industry, recently released their report, Worldwide Social Network Users, states that some 2.46 billion people, that comes to about one-third of the world population, will access social networks at least once a month. That also equals to a little over 70% of internet uses throughout the globe.
Thanks to the use of smartphones and the coverage it offers, as well as content being created through Facebook, Twitter, in addition to rivals as Snapchat, Instagram, WeChat, and through a bevy of others, social media usage has increased because of the access of wireless media forms, most notably smartphone, as well as access through emerging areas as the Asia-Pacific rim, Latin America, the Middle East, and Africa. Those areas will see the greatest form of coverage compared to its dominance areas: North America and Western Europe. This year alone, 81% of those worldwide became connected through smartphones, and its expected to increase to 86.7% by 2021.
And in another report filed by a behavioral science and marketing company System1 asking through a poll on a sample of 850 domestic adults about companies and sources that connect the world, Facebook came on top of the list, noting that on those polled, 81% get access to the mother of all social media platforms. When asked regarding regular use, Google was cited by 79% of those polled, while 43% of consumers cited Twitter, 40% cited Instagram and 25% stated Snapchat.
When it came to emotional response and appeal, some 55% noted that Google’s brand inspired happiness. Facebook came in second place at 50%. Rounding out the happiness scale was Twitter as 32%, 30% linked Instagram to happiness, while 25% noted Snapchat.
And to the bottom end. The social media outlet that brought the most misery was (surprise?) Twitter! 9% of those polled connected the brand with contempt, while 5% linked the brand with disgust. This was most likely cased through a number of those in the political realm that use this social media platform to express their options of what’s going on within its 140 character limit that people are not necessarily too pleased over its commentary as well as the source that’s making the comments!
There is no doubt that social media as a whole has taken over the method of how people communicate with one another. Each and every moment, people can find out something about someone through their words, pictures, links, sounds, and any other form of communication. However, one has to keep in mind that these text, tweets, likes, pins, and whatever these elements are called are generally based on the source. Granted, more folks spend their time spinning away to what they have to say, whenever anyone is interested to know about or not! But as a whole, those are the places to go to get the low down over people one may personally know, one where folks may know of, while the rest of those that are total strangers. These so-called “strangers” are people one may know of but will never meet in person. They may not necessarily be of a celebrity status in the traditional sense (whatever the term “traditional sense” means), but nevertheless, people will keep track over their antics for the good or otherwise.
What makes this entire social media universe interesting if not amusing is the fact that none of this stuff existed fifteen years ago! In the early 2000’s, the internet was indeed become its way of life. Websites were rather commonplace, and shopping online was taking its grab toward consumers. However, pretty much all of cyberworld were only connected to desktop devices, anchored in a specific place where one would approach the device, log on, and do their thing. Once completed with their online episodes, the cyberworld visitor logs off and walks away, only to enter the “real” world as they know of! Generally speaking, even with its access, one had to make a virtual journey to become embraced within cyberworld, and that only way to do such was to find a connected computer. As to social media? There were versions available such as chat rooms for one where one can type in messages with others only known as their screen names typing in real time. But again, its only access was a fixed place device.
As the 2010 decade slowly moves toward the 2020’s, social media remains anywhere and everywhere just as long as their is a wifi connection and a device to capture that signal. No matter where one is, one can post, like, tweet, etc. their way to happiness (or misery), all with a touch and/or swipe of a screen! It’s that simple or not!
There are other factors to express over this state of being, but you the readers has already gotten the picture! It’s all part of how the world functions and how it reduces (or increases) the fear of missing out!
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